Monday’s episode of Raw saw its viewership hit a six-week high despite the disadvantage of going against a big Monday Night Football game.
Monday’s average viewership for Raw was 2,208,000 viewers on the USA Network, its highest mark since October 21st and up 5% from last week’s figure.
The show started with 2,418,000 viewers, which represents their highest opening hour since the October 21st show, as well. Viewership dropped 6% in the second hour to 2,279,000 viewers and another 15% for the usual third-hour drop. From hour one to hour three, the show fell by 20%.
The third hour of Raw had 1,928,000 viewers and was their best third-hour performance since October 28th, which averaged the same number of viewers.
The positives to glean from the Raw come despite Monday’s game between the Minnesota Vikings and Seattle Seahawks that did 14,030,000 viewers and was the second-highest Monday Night Football game of the season.
Raw’s 18-49 demo was down 3% with a 0.69 down from 0.71 last week. They were up among males 18-49, males 12-34, people 25-54, and 50+. Females were down noticeably with a 12% drop among women 18-49 and 9% among 12-34s.
In breaking down the declines from the first hour of the show to the third hour, the biggest drop was seen among females 12-34 with a 29% decrease followed by males 18-49, males 12-34, and people 25-54 that were all down 23% from the first to the third hour.
Here is a breakdown of the key demos from the data on Showbuzz Daily and comparisons to last week’s figures and the change from hour one to three:
PEOPLE 18-49: 0.69
Last week: -3%
Hour 1-3: -22%
FEMALES 18-49: 0.45
Last week: -12%
Hour 1-3: -18%
MALES 18-49: 0.94
Last week: +3%
Hour 1-3: -23%
PEOPLE 18-34: 0.45
Last week: -2%
Hour 1-3: -28%
FEMALES 12-34: 0.29
Last week: -9%
Hour 1-3: -29%
MALES 12-34: 0.55
Last week: +8%
Hour 1-3: -23%
PEOPLE 25-54: 0.83
Last week: +1%
Hour 1-3: -23%
PEOPLE 50+: 0.96
Last week: +4%
Hour 1-3: -17%
