The WWE viewership declines continued Monday with Raw hitting its latest low of the year and among the worst of modern history.
The three-hour show averaged 1,842,000 viewers, which down 4% from last week. This week’s average is equal to the taped December 23, 2019 show for second-lowest in modern history. The lowest remains the Christmas Eve 2018 show that did 1,775,000 viewers.
Another wild stat is that despite this week’s show finishing higher than the Christmas Eve edition in 2018, this week’s third hour was lower than any of the three hours from that episode.
This week began with 1,940,000 viewers and fell to 1,866,000 in the second hour and 1,720,000 in hour three. There was a loss of 11% between the first and third hours with the show culminating with Drew McIntyre vs. Angel Garza in the main event.
The 18-49 demographic was 0.56 and equal to last week’s rating. This allowed Raw to occupy three of the top four spots among cable programming on Monday night, so despite the loss in viewership, they are still performing well compared to their competition.
Males 12-34 were down 19% and represented the biggest week-to-week decline in the major demographics.
Adults over 50, which have been hit a lot throughout the empty arena era, were down 12% and adults 18-34 fell 10%. The positive was females 18-49 that increased by 7.5%.
Both adults 18-34 and males 12-34 increased throughout the show by 7% and 6% respectively.
The consistent theme among Raw, SmackDown, NXT, and AEW is that the shows are down to their core audience that is not enjoying the empty arena shows but that is the only option unless they revert to archived content. SmackDown hits its lowest mark ever on Fox this past Friday and Raw is getting lower each week and the next few weeks will determine if they have hit rock bottom or if numbers continue to slide.
Here is a breakdown of the key demographics and how the demos held up throughout the show:
ADULTS 18-49
This week: 0.56 (Even)
Hour 1-3: -8.5%
FEMALES 18-49
This week: 0.43 (+7.5%)
Hour 1-3: -9%
MALES 18-49
This week: 0.69 (-3%)
Hour 1-3: -10%
ADULTS 18-34
This week: 0.27 (-10%)
Hour 1-3: +7%
FEMALES 12-34
This week: 0.19 (-9.5%)
Hour 1-3: Even
MALES 12-34
This week: 0.34 (-19%)
Hour 1-3: +6%
ADULTS 25-54
This week: 0.66 (-1%)
Hour 1-3: -10%
ADULTS 50+
This week: 0.86 (-12%)
Hour 1-3: -11%
