AEW and NXT were both down this week with the shows declining among total viewers and in their key demos. Dynamite hit its lowest figure to date on TNT.
AEW was down 11% in viewership with 654,000 viewers on TNT while NXT fell 9% and averaged 604,000 viewers.
It would be AEW’s lowest number ever on TNT falling under the previous mark set on November 27th with 663,000 viewers the night before U.S. Thanksgiving.
For NXT, it is their lowest number since the April 1st edition of the show.
In addition to the UFC running a Fight Night card on ESPN+, the networks had significant programming competition. On CBS, the finale of ‘Survivor’ attracted 7.9 million viewers and The Masked Singer did 7.2 million with both shows airing at 8 pm Eastern. Viewership for the UFC card is unknown as it aired exclusively on the streaming platform in the U.S.
In the 18-49 demo, AEW dropped 18% with at 0.23 and was 15th among all cable programs on Wednesday night. NXT dropped 17% with 0.15 and ranked 46th. It was AEW’s lowest figure in the key demo since the show launched while NXT tied its lowest of all-time since launching on the USA Network last September.
AEW’s lone bright spot was females 12-34 which grew 25% this week. Notable declines included males 18-49 down 28% and males 12-34 falling 25%. AEW won all the key demos except adults over 50, which NXT won 0.32 to 0.27 even though NXT was down 20% in that demo.
NXT was down 29% with females 18-49 and down 25% among females 12-34 from a 0.10 to 0.06 this week.
AEW was a taped show but would make minimal if any difference with no spoilers out there to turn people off. The entire card was largely announced the week prior. NXT was built around a major announcement that turned out to be the news of a TakeOver special next month. They also advertised the NXT tag title match that kicked off the show with a title switch as Fabian Aichner & Marcel Barthel defeated Matt Riddle & Timothy Thatcher.
Here is a breakdown of the key demos and comparisons to last week:
ADULTS 18-49
AEW: 0.23 (-18%)
NXT: 0.15 (-17%)
FEMALES 18-49
AEW: 0.17 (Even)
NXT: 0.12 (-29%)
MALES 18-49
AEW: 0.28 (-28%)
NXT: 0.17 (-22%)
ADULTS 18-34
AEW: 0.14 (-17.5%)
NXT: 0.08 (-20%)
FEMALES 12-34
AEW: 0.10 (+25%)
NXT: 0.06 (-25%)
MALES 12-34
AEW: 0.15 (-25%)
NXT: 0.12 (-7.5%)
ADULTS 25-54
AEW: 0.26 (-13%)
NXT: 0.18 (-18%)
ADULTS 50+
AEW: 0.27 (-7%)
NXT: 0.32 (-20%)
