Photo courtesy: Lee South/AEW
With both AEW and NXT going against a NASCAR race, there were mixed results with AEW showing an improvement over last week’s all-time low and a small decrease for NXT.
After last week’s low figure, AEW was up 7% in viewers with 701,000 watching the go-home episode leading into Double or Nothing this weekend. The show finished seventh among all cable programming with a 0.26 in the 18-49 demo representing a gain of 13%.
NXT fell 2% with 592,000 viewers on the USA Network and outside of the top fifty cable programs, which means we don’t have a breakdown of all the key demos. The show did a 0.13 in the 18-49 demo, which was below this week’s episode of Dark Side of the Ring covering Owen Hart on Vice TV.
The NASCAR race on FS1 averaged 2,087,000 viewers and a 0.34 for third place among cable programming. ESPN re-aired Game 6 of the NBA Finals from 1998 between the Chicago Bulls and Utah Jazz with a cinematic presentation that attracted 608,000 viewers and was fourth.
Female viewership for AEW increased 23.5% among those 18-49 and 20% with females 12-34. They have several large decreases with men 12-34 falling 27% and adults 18-34 down 14%.
If you eliminate NXT’s “Best of” show from New Year’s Day, this week would represent the show’s fourth-lowest viewership since beginning on the USA Network last September. However, in the key 18-49 demographic, this week’s 0.13 would be the lowest the show has done on USA Network.
Here is a breakdown of the demos, although we don’t have the data for NXT due to their placement:
ADULTS 18-49
AEW: 0.26 (+13%)
NXT: 0.13 (-13%)
FEMALES 18-49
AEW: 0.21 (+23.5%)
MALES 18-49
AEW: 0.31 (+11%)
ADULTS 18-34
AEW: 0.12 (-14%)
FEMALES 12-34
AEW: 0.12 (+20%)
MALES 12-34
AEW: 0.11 (-27%)
ADULTS 25-54
AEW: 0.31 (+19%)
ADULTS 50+
AEW: 0.28 (+4%)
