Wednesday’s cable programming was dominated by news coverage leading to AEW Dynamite taking a hit while NXT wasn’t affected as much.
AEW dropped 12% in viewership with 730,000 viewers on TNT and 0.29 in the 18-49 demographic. The demo number placed AEW 27th for the night among cable programming and was down 9% from last week.
NXT saw a modest 2% decrease with 715,000 viewers and 0.20 in the key demo, which was up 5%. The show ranked 45th for the night.
AEW’s biggest loss was among adults 25-54 down 15%, women 18-49 fell 12.5% and the over 50 audience declined by 10%. The increases were among females 12-34 by 9% and adults 18-34 up 6%.
It would seem that news coverage offset AEW’s ability to attract added attention after last week’s show-closing angle involving Mike Tyson and Chris Jericho, which did lead to a decent level of coverage afterward.
NXT stayed steady and saw a big jump with women 12-34 going from 0.04 to 0.07 or 75%. Adults 18-34 improved by 37.5% and males 18-49 jumped by 9%. Their only losses were with females 18-49 by 7% and the over 50 audience down 3%.
It was the usual outcome of AEW winning all the key demos except adults over 50. NXT won that category with 0.35 to AEW’s 0.27.
Below is the breakdown of the key demos:
ADULTS 18-49
AEW: 0.29 (-9%)
NXT: 0.20 (+5%)
FEMALES 18-49
AEW: 0.21 (-12.5%)
NXT: 0.14 (-7%)
MALES 18-49
AEW: 0.37 (-7.5%)
NXT: 0.25 (+9%)
ADULTS 18-34
AEW: 0.18 (+6%)
NXT: 0.11 (+37.5%)
FEMALES 12-34
AEW: 0.12 (+9%)
NXT: 0.07 (+75%)
MALES 12-34
AEW: 0.19 (Even)
NXT: 0.16 (+7%)
ADULTS 25-54
AEW: 0.33 (-15%)
NXT: 0.23 (Even)
ADULTS 50+
AEW: 0.27 (-10%)
NXT: 0.35 (-3%)
