WWE Raw fell to a new all-time low viewership figure on Monday night for a show billed as “A Night of Grudge Matches”.
The three-hour program averaged 1,561,000 viewers and did 0.48 in the 18-49 demographic. Viewers were down 7.5% and the demo rating down 2% from last week’s numbers. The viewership average was lower than the May 4, 2020 episode that did 1,682,000 viewers as the previous all-time low.
Raw finished 3rd, 5th, and 6th among Monday’s cable programs.
The first hour began poorly with 1,580,000 viewers, which is the lowest first hour Raw has done replacing last week’s opening hour. Viewership increased by a small margin to 1,599,000 viewers and fell to 1,504,000 in the third hour and was headlined by Bayley & Sasha Banks defending the WWE women’s tag titles against The Kabuki Warriors.
The male 12-34 audience decreased 16% this week and was their largest loss week-to-week followed by adults over fifty decreasing by 11% while adults 18-34 and females 18-49 each dropped by 6.5%.
The audience that did tune in mainly stuck with the program with minor fluctuations from the first hour to the third. The only significant drop was with males 12-34 falling 12% in the third hour. Among females 18-49, they grew by 6% in the third hour.
This was not a case of Raw not advertising in advance as they promoted the WWE women’s tag title match for the full week while also adding Randy Orton vs. R-Truth, Seth Rollins vs. Kevin Owens (billed as a WrestleMania Rematch), and Viking Raiders vs. Andrade & Angel Garza over the weekend theming the show “A Night of Grudge Matches”.
After two weeks where the show topped 1.9 million viewers on June 22 & 29, Raw has posted three straight numbers that are among its lowest in history with this week being representing the lowest.
In theory, next Monday’s show should see a reprieve from the declines with an episode following the pay-per-view and the advertisement of an Unsanctioned Match between Randy Orton and Big Show.
Below is a breakdown of the key demographics:
ADULTS 18-49
This week: 0.48 (-2%)
Hour 1-3: -2%
FEMALES 18-49
This week: 0.33 (+6.5%)
Hour 1-3: +6%
MALES 18-49
This week: 0.63 (-6%)
Hour 1-3: -6%
MALES 18-34
This week: 0.29 (-6.5%)
Hour 1-3: -7%
FEMALES 12-34
This week: 0.20 (-)
Hour 1-3: -5%
MALES 12-34
This week: 0.32 (-16%)
Hour 1-3: -12%
ADULTS 25-54
This week: 0.62 (-)
Hour 1-3: -1.5%
ADULTS 50+
This week: 0.74 (-11%)
Hour 1-3: -4%
