Coming off its Hell in a Cell pay-per-view, WWE RAW didn’t receive any bump following the event despite a major title switch.
The three-hour show averaged 1,732,000 viewers on the USA Network and finished sixth among cable programs with a 0.51 rating in the 18-49 demographic. Overall viewership fell 2.5 percent and their demo rating was down 2 percent from the week prior. In the key demo, this would be RAW’s lowest number since September 21st.
While there was no World Series game to contend with, the Monday Night Football game between the Chicago Bears and L.A. Rams averaged 10,501,000 viewers on ESPN.
RAW began with 1,859,000 viewers, dropped 6 percent in the second hour to 1,752,000 viewers, and declined an additional 9.5 percent in the third hour to 1,585,000 viewers. The third-hour audience was its lowest hour since the final hour of the September 21st edition of RAW. The first-to-third hour drop was 15 percent in viewers and 13 percent in the 18-49 demo.
There was not much advertised throughout the day for RAW, although prior to the show they revealed that Randy Orton would be a guest on “A Moment of Bliss” and there would be Survivor Series qualifying matches, which took place throughout the program.
RAW was down significantly with males 12-34 dropping 23 percent this week followed by a decline of 20 percent among its 18-34 audience and women 18-49 dropped by 12 percent. The one category that showed a notable upswing was women 12-34 growing by 14 percent this week.
In the third hour, the notable losses were with adults 25-54 down 16 percent from the first hour followed by women 18-49 down 15 percent, and adults 50+ declining 14 percent. The audience holding up strongest in hour three was 18-34s and men 12-34 only dropping 4 and 3 percent respectively, so even though they had big weekly drops the ones that tuned in from those demos stuck around for the entire episode.
Here is a breakdown of the key demos with comparisons to last week and first to third-hour changes:
ADULTS 18-49
This week: 0.51 (-2 percent)
Hour 1-3: -13 percent
FEMALES 18-49
This week: 0.37 (-12 percent)
Hour 1-3: -15 percent
MALES 18-49
This week: 0.64 (+3 percent)
Hour 1-3: -12 percent
ADULTS 18-34
This week: 0.24 (-20 percent)
Hour 1-3: -4 percent
FEMALES 12-34
This week: 0.25 (+14 percent)
Hour 1-3: -11.5 percent
MALES 12-34
This week: 0.30 (-23 percent)
Hour 1-3: -3 percent
ADULTS 25-54
This week: 0.64 (-1.5 percent)
Hour 1-3: -16 percent
ADULTS 50+
This week: 0.80 (-7 percent)
Hour 1-3: -14 percent
