Monday’s edition of RAW saw a bump in viewership with the program’s highest show average in over a month.
The three-hour episode averaged 1,769,000 viewers and a 0.52 finishing third for the evening among cable programming behind the NFL. It was RAW’s best viewership since November 23rd, which was the night after the Survivor Series. RAW was up 4.6 percent from last week while the demo figure was only down 2 percent.
Hour one saw RAW average 1,886,000 and a 0.56 in the 18-49 demo. In hour two, the show dropped to 1,783,000 viewers and a 0.52 in the demo, and hour three averaged 1,638,000 and 0.47. Over the course of three hours, viewership dropped 13 percent and the 18-49 figure fell 16 percent.
The Monday Night Football game between the Buffalo Bills and New England Patriots aired on ABC and ESPN with a combined viewership of 14,447,000, which is among the most-watched Monday night games of the season.
The rating was bolstered by young males as the 12-34 audience was up 19 percent finishing with a 0.38, the highest in that category since October 19th.
Adults 18-34 improved 7 percent this week, and men 18-49 were up 5 percent.
Women were down 15 percent among 18-49s while 12-34s dropped 9.5 percent.
All the key demos saw double-digit drops from the first hour to the third, which was led by adults 25-54 and males 18-49 falling 17 percent each.
Unlike the previous week, the third hour did not plummet among adults over the age of 50. Last week, there was a 25 percent drop in that demo throughout the show while this week was a more conservative decrease of 9 percent. However, across the board, the third-hour declines were still sizable.
It is hard to pinpoint why RAW performed better this week as there was nothing advertised throughout the weekend beyond the continuation of the story between Randy Orton and Alexa Bliss. It’s worth noting that the company was coming off its best SmackDown number of the year on Friday, which followed the NFL and topped 3.3 million viewers.
Here is a breakdown of the key demos and how the show fluctuated on Monday:
ADULTS 18-49
This week: 0.52 (-2 percent)
Hour 1-3: -16 percent
FEMALES 18-49
This week: 0.35 (-15 percent)
Hour 1-3: -16 percent
MALES 18-49
This week: 0.68 (+5 percent)
Hour 1-3: -17 percent
ADULTS 18-34
This week: 0.32 (+7 percent)
Hour 1-3: -15 percent
FEMALES 12-34
This week: 0.19 (-9.5 percent)
Hour 1-3: -15 percent
MALES 12-34
This week: 0.38 (+19 percent)
Hour 1-3: -12.5 percent
ADULTS 25-54
This week: 0.64 (Even)
Hour 1-3: -17 percent
ADULTS 50+
This week: 0.87 (+11.5 percent)
Hour 1-3: -9 percent
