NXT experiences a rebound while AEW Dynamite drops

EsqsP1TXIAEIOoe — Photo courtesy: All Elite Wrestling

Wednesday night’s cable ratings saw a resurgence for NXT while AEW Dynamite experienced a sizable drop.

AEW Dynamite averaged 734,000 viewers and a 0.29 in the 18-49 finishing sixth for the night on cable. Its viewership fell 14 percent this week while the demo figure was down 19.4 percent. Last week’s show did 854,000 viewers and a 0.36.

If you exclude the January 6^th show, which was an outlier due to the heavy news coverage after the attack on the U.S. Capitol, it was AEW’s lowest viewership average since November 25^th (Thanksgiving Eve) and their lowest demo figure on a Wednesday night since July 8^th.

AEW was affected by its female audience as the 12-34 rating was down 46 percent to a 0.07 and women 18-49 dropped 17 percent, which was a demo where NXT edged AEW in.

Dynamite was also hurt with its adults 18-34 audience dropping by 26 percent and men 25-54 down by 25 percent. The audience they retained best was its over 50 audience only dropping by 3.5 percent.

NXT rebounded in a big way returning to the top fifty cable programs in the #24 slot with a 0.21 in the 18-49 demo with 720,000 viewers on the USA Network.

The spark in interest saw viewers increase by 9 percent and their demo rating was up 40 percent from last week’s 0.15.

This was NXT’s best viewership average since December 16^th and its best demo rating since the Halloween Havoc episode on October 25^th last year.

NXT topped AEW with females 18-49, females 12-34, and as usual, in adults over 50.

Both shows went against the NBA game between the L.A. Lakers and Philadelphia 76ers, which topped the cable charts with 1,775,000 viewers and a 0.65 demo figure on ESPN. The Challenge: Double Agents ranked second with 987,000 viewers and a 0.58 demo number on MTV.

Here is a breakdown of the demos. Because NXT didn’t finish among the top fifty programs last week, we don’t have comparisons to their ratings from last week.

Source: Showbuzz Daily

ADULTS 18-49
AEW: 0.29 (-19.4 percent)
NXT: 0.21 (+40 percent)

FEMALES 18-49
AEW: 0.19 (-17 percent)
NXT: 0.20

MALES 18-49
AEW: 0.40 (-18 percent)
NXT: 0.23

ADULTS 18-34
AEW: 0.14 (-26 percent)
NXT: 0.11

FEMALES 12-34
AEW: 0.07 (-46 percent)
NXT: 0.10

MALES 12-34
AEW: 0.15 (-25 percent)
NXT: 0.13

ADULTS 25-54
AEW: 0.34 (-15 percent)
NXT: 0.25

ADULTS 50+
AEW: 0.27 (-3.5 percent)
NXT: 0.35