For the second consecutive week, AEW topped one million viewers without head-to-head competition from NXT and finishing second among all cable programming.
Wednesday’s episode that included two championship matches averaged 1,104,000 viewers and a 0.38 in the 18-49 demographic. While overall viewership fell 9.4 percent, it was still Dynamite’s third most-watched episode in its history behind the October 2019 debut and last week’s unopposed show. The 18-49 rating was AEW’s second-highest of 2021 with a 16 percent drop from last week’s 0.44.
While the only NBA competition was a game on NBA-TV, AEW went against the season finale opf The Challenge on MTV, which won the night with a 0.58 in the 18-49 demo and averaged 990,000 viewers. AEW did manage to beat The Challenge among males 18-49 with a 0.50 to 0.44.
The audience AEW retained most was adults over 50, which only fell by 4 percent this week with a 0.48 after last week’s all-time AEW record of 0.50 among that audience. It would suggest those finding the show last week are sticking around and will enhance AEW’s overall viewership if this trend continues.
AEW did lose significant amounts with its 18-34 audience dropping by 35 percent and men 12-34 down by the same percentage, which could be attributed to The Challenge.
Here is a breakdown of the key demos:
ADULTS 18-49
This week: 0.37 (-16 percent)
FEMALES 18-49
This week: 0.25 (-22 percent)
MALES 18-49
This week: 0.50 (-9 percent)
ADULTS 18-34
This week: 0.17 (-35 percent)
FEMALES 12-34
This week: 0.14 (-26 percent)
MALES 12-34
This week: 0.15 (-35 percent)
ADULTS 25-54
This week: 0.45 (-10 percent)
ADULTS 50+
This week: 0.48 (-4 percent)
