Brandon Thurston of Wrestlenomics has a new report looking at business figures from last weekend’s AEW Double or Nothing pay-per-view.
According to Thurston’s reporting, the May 30th event generated approximately $6 million in gross revenue with the site estimating the show’s performance at around 115,000 buys worldwide across all platforms.
It would place this year’s Double or Nothing as the second-highest revenue gross among the company’s pay-per-views behind the Revolution card this past March.
Thurston broke down his findings for the Double or Nothing show as producing 80,500 domestic buys and 34,500 international buys with a $50 price tag and 45% split for AEW. This provides the promotion with $1.8 million in domestic net revenue from the $4 million domestic gross and $780,000 in International net revenue off gross revenue of $1.7 million.
Thurston added that the live event at Daily’s Place added $71,000 in venue merchandise or $15 per head based on the Observer’s reporting that the event drew 4,700 paid and a gate of $300,000.
Wrestlenomics’ overall finding was that Double or Nothing generated $6.1 million in gross revenue and total net revenue amounted to $3 million. The site cautioned that net revenue is not the same as profit:
‘Net revenue’ refers to revenues AEW receives after PPV carriers take their share. An estimate of the profitability of an event would require an estimate of the event’s expenses, which this article doesn’t attempt to do.
As a contrast, Thurston’s reporting found that Revolution this past March generated $6.8 million in gross revenue and $3.1 million in net revenue. So, while the March show generated $700,000 more the difference in net revenue was only $100,000, which Revolution had a disadvantage at the live gate where Daily’s Place was only open at limited capacity in March but made up for it with larger buys domestically and worldwide.
Wrestlenomics revised its estimate of the buys generated for Revolution this past March pegging the figure at 135,000 buys. Their estimate is below the one from the Wrestling Observer Newsletter but both outlets note that Revolution was the most-purchased pay-per-view in AEW’s two-year history.
