NXT 2.0 took a hit in its viewership for Tuesday’s episode finishing #50 among cable originals and several large declines.
The January 18th edition of the show averaged 587,000 viewers and approximately 149,000 (0.11) in the 18-49 demographic, per Brandon Thurston of Wrestlenomics and Showbuzz Daily.
The 18-49 audience was among the lowest in NXT’s history on the USA Network. The rating equaled three other episodes in 2021 at 0.11, although those three episodes averaged slightly fewer viewers.
The 18-49 audience dropped 16 percent from last week while overall viewership fell by 8.5 percent.
There was a major loss among its female audience with 18-49s dropping 41 percent and females 35-49 declining by 56 percent from last week.
Males 18-49 held up with no drop from the previous week and males 35-49 increased 20 percent.
In the 18-34 demo, it dropped by 30 percent but that was more impacted by males in the demo falling 40 percent this week with audience measurements reported by Brandon Thurston.
The top-rated cable programs on Tuesday included Curse of Oak Island (0.40 in 18-49), a Duke vs. Florida State college basketball game (0.35), and Vanderpump Rules on Bravo (0.27) that aired against the second hour of NXT. The early college game between Kansas and Oklahoma ran against the first hour of NXT and was fifth for the night on cable airing on ESPN.
NXT 2.0 was promoted around the main event between WALTER and Roderick Strong and a funeral segment hosted by Tony D’Angelo.
In Canada, NXT did not finish among the top ten sports broadcasts on Tuesday and averaged 46,000 viewers on Sportsnet 360, which was a sizable decline from the 89,000 viewers last week for the episode featuring AJ Styles.
