Jeff Jarrett chats analytics and monetization in wrestling.
A conversation about analytics and monetization came up during an episode of ‘K100 w/ Konnan & Disco’. Jeff Jarrett appeared on the show and dove into the topic.
Jeff spoke about money that is to be made from YouTube in pro wrestling and brought up how WWE makes a great deal of money on a yearly basis from YouTube monetization. Jarrett then mentioned that while TNA Wrestling was on Spike TV, the company made $24 million a year domestically.
I saw Nielsen sold for like $7 billion or something like that. I’m wondering what the devil is in the details and all that but, there’s a couple different follows online but when you — here’s what… and you guys don’t have a reference for this but when I see [Jarrett’s younger family member] watch a three minute video and then maybe a seven minute video and then all this, that’s a view. That’s a view, so if you see Jeff Hardy diving off a table did 2.3 million views in 36 hours, that’s all monetizing so they can make money off that. It’s not rights fees, it’s YouTube money. WWE makes eight figures off YouTube every year. When you drill that down — TNA made $24 million a year [on] Spike, domestically. WWE, off YouTube, YouTube! They’re making tens of millions of dollars.
Analytics then became the focus point of their conversation and Jarrett looked back on his most recent time with WWE and shared that there’s a weekly analytic meeting held for each brand. Jarrett attended some of those meetings and described it was ‘fascinating’.
He said one can either view the numbers as irrelevant or become interested on what the numbers could look like going forward.
There’s an analytic meeting every week for each brand [in WWE]. They go through the numbers. It’s fascinating. They… yeah [I attended the meetings]. I did. They get real data and look, you can take the documents that they hand out and wipe your ass with them and say, ‘Oh, that’s not relevant’ or you can look at it and go, ‘Okay, let’s see what it says next week and the next week.’
Jarrett last wrestled at GCW’s Hammerstein Ballroom show and defeated Effy in singles competition. That was Jarrett’s first sanctioned match since 2019.
If the quotes in this article are used, please credit ‘K100 w/ Konnan & Disco’ with an H/T to POST Wrestling for the transcriptions.
