NXT 2.0 scored its second highest 18-34 number of the year for a show built around Roxanne Perez challenging for the NXT Women’s Championship.
The July 12th edition of the show averaged 582,000 viewers and approximately 183,000 (0.14) in the 18-49 demographic and placed #21 among cable originals, per Brandon Thurston of Wrestlenomics and Showbuzz Daily.
WWE NXT last night on USA Network (8-10:05pm):
582,000 viewers
P18-49 rating: 0.14
📊 https://t.co/1SscdBCpr8 pic.twitter.com/DNAiz3EvtD— Brandon Thurston (@BrandonThurston) July 13, 2022
Cable news programs were stronger than usual due to coverage of the January 6th hearings as six of the top ten programs were news-related.
The overall viewership figure dropped two percent from last week’s Great American Bash special, but the 18-49 audience increased by 17 percent. In the key demo, male viewership was up by 27 percent and females increased by 13 percent from last week.
There was a huge jump among the younger audiences as the 18-34 audience averaged 84,000 viewers compared to 35,000 the past two weeks and its highest audience in the demo since the January 4th New Year’s Evil special.
In the 12-34 demo, NXT 2.0 doubled its female audience from last week and tripled its male audience. Among females 12-34, it was their highest audience since June 7th and for males in the demo, the highest in three weeks.
The success of a regular edition of NXT compared to last week’s special would have to be attributed to the main event between Mandy Rose and Roxanne Perez, which was the most promoted match on the show and featured a show-long story teasing Perez would be too injured to compete.
There were declines in the older demographics as adults 34-49 dropped by 19 percent and adults 50+ fell by six percent from last week.
In Canada, the show didn’t crack the top ten sports programs with approximately 44,000 viewers and 16,000 in the 25-54 demographic on Sportsnet 360. The figures were down from 57,000 and 21,500 respectively last week for the Great American Bash. Two UFC programs cracked the top ten sports programs in the country as a re-airing of Brian Ortega vs Renato Moicano finished #9 with 63,600 viewers and 21,700 in the 25-54 demo and the new episode of Ultimate Fighter was #10 with 63,400 and 17,700 in the demo on TSN 2. The top sports program for the night was the Toronto Blue Jays vs. Philadelphia Phillies that did 1,073,900 viewers and 281,500 in 25-54.
