Despite massive news coverage of the U.S. mid-term elections, NXT was unaffected and displayed growth in its key demo audience.
The November 8th episode averaged 664,000 viewers and approximately 196,000 (0.15) in the 18-49 demo, per Brandon Thurston of Wrestlenomics and Showbuzz Daily.
Overall viewership only dropped 1% from last week while the key audience was up by 11% compared to last Tuesday when it aired against the World Series and the highest audience in the demo since October 18th, which included multiple main roster appearances.
NXT ranked #40 among cable originals, which was dominated by election coverage by cable news networks. There were three non-election-related programs that ranked ahead of NXT on Tuesday.
In 18-49, its female viewership grew by 23% while men increased by 6% to a three-week high.
Among adults 18-34, the show averaged 84,000 viewers, a figure they have not hit since September 6th and up 10% from last week.
Adults 35-49 grew by 13% and adults 50+ were identical to last week’s number.
In Canada, NXT averaged 51,000 viewers and 24,000 in the 25-54 demographic on Sportsnet 360. The show did not rank among the top ten sports programs on Tuesday, which was led by the Toronto Maple Leafs vs. Las Vegas Golden Knights.
Here is a breakdown of the key demos compared with last week (Courtesy: Showbuzz Daily)
ADULTS 18-49
This week: 0.15 (+11%)
Last week: 0.13
FEMALES 18-49
This week: 0.09 (+23%)
Last week: 0.07
MALES 18-49
This week: 0.21 (+6%)
Last week: 0.20
ADULTS 18-34
This week: 0.12 (+10%)
Last week: 0.11
FEMALES 12-34
This week: 0.08 (+65%)
Last week: 0.05
MALES 12-34
This week: 0.11 (-7%)
Last week: 0.12
ADULTS 25-54
This week: 0.20 (Even)
Last week: 0.20
ADULTS 50+
This week: 0.39 (Even)
Last week: 0.39
