Stephanie McMahon chats WWE’s international plans and hopes.
Over the past several months, WWE has hosted Premium Live Events from outside of the U.S. and in places such as Cardiff, Wales for Clash at the Castle and Saudi Arabia for Crown Jewel.
Stephanie McMahon, co-CEO of WWE focused in on WWE’s international reach as she and Nick Khan represented the company at the Wells Fargo TMT Summit.
She mentioned WWE having the opportunity to create ‘global localization’ and establishing Performance Centers in different areas of the world and potentially creating a ‘World Cup’ scenario.
In addition to that, international is the focus for us, as we have discussed in the past but now we really have the opportunity to create what we call ‘global localization’ or ‘glocal’ where we can create local Performance Centers with local talent, replicate the lines of business that we have here in WWE and do it on a much smaller scale but ultimately, hopefully that’ll ladder up into the bigger product and potentially then creating a World Cup-type scenario which would be fun and exciting. It also then of course is an opportunity for talent to rotate throughout and we can have local stars that can ultimately come up to the main roster of WWE.
She brought up WWE’s deal with Foxtel in Australia. McMahon mentioned that she is for bringing another stadium show to the country. The last stadium event WWE hosted in Australia was called Super Show-Down in 2018.
You look at our new deal in Australia with Foxtel, where we need to bring a stadium event to Australia as well and how are we looking at that in terms of our international Premium Live Events? How does that work in terms of our domestic strategy?… How are we gonna be able to maximize our opportunities there?
WWE is coming off the heels of their Survivor Series: WarGames Premium Live Event. Next up on the docket is the Royal Rumble in January from San Antonio, Texas.
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