A report from Wrestlenomics has shed more light on the business generated by AEW’s House Rules event last weekend.
The 3/18 event at the Hobart Arena in Troy, Ohio generated gross ticket revenue of $99,756 with 2,929 paid tickets, according to Wrestlenomics, who obtained the information through a records request with the city.
The show generated $24,640 in merchandise sales with AEW receiving 80 percent of the sales after taxes and fees, which amounts to $17,944.
In an interesting breakdown that isn’t commonly shared, Wrestlenomics reported exact figures of what merchandise was sold. There were 498 AEW branded items that were sold (not specific to any performers) along with 82 ‘Death Rider’ shirts for Jon Moxley, 78 ‘Put Cool Title Here’ shirts for Orange Cassidy, and 60 ‘DMD’ shirts for Britt Baker
From Wrestlenomics:
We also obtained email communications between AEW personnel and city personnel, which indicated a company called Variety Attractions cooperated to put on the event. Variety Attractions is a talent-buying and entertainment consulting company. They work with various artists, agencies, and clients to provide entertainment for different types of events such as fairs, festivals, colleges, and corporate events.
The show was the second house show in AEW’s history after holding a one-off event at Daily’s Place in April 2021 in Jacksonville, Florida.
Earlier this week, AEW announced it was expanding its live event touring by working with The Feldman Agency and Tourbo Entertainment.
