WWE has plans to incorporate several sponsorships into this weekend’s WrestleMania 39 shows including augmented reality.
In an interview with the Associated Press, WWE’s senior vice president and head of global sales and partnerships, Craig Stimmel, that sponsorships for this year’s two-night event have topped $20 million which is a new company record.
This year’s shows are set to include several sponsorship integrations
From the AP article:
Stimmel said WWE will incorporate corporate brands into this year’s WrestleMania in a multitude of ways, including a match sponsorship, a “blurring of the fourth wall” between what home viewers see vs. what live audience members observe and an augmented reality experience.
It is not known which matches will have the sponsorship tie-ins. Previous integrations have included a Zombie Lumberjack match to promote “Army of the Dead” at WrestleMania Backlash 2021, a Pizza Hut Battle Royal at the Survivor Series in 2021, and the Mtn Drew Pitch Black match at this year’s Royal Rumble.
WWE previously announced a brand integration for WrestleMania with Cinnamon Toast Crunch featuring the “Cinnamojis” appearing on the two-night broadcast.
