A name has emerged for the group.
Coming out of WrestleMania, it was announced by Endeavor that an agreement had been reached with WWE and the company would be merging with UFC to form a new sports and entertainment company.
The deal has not been formally finalized but a name for the merged group has been revealed. CNBC’s Alex Sherman and Mike Calia published a story and an Endeavor spokesperson confirmed to the outlet that the new group is going to be called ‘TKO Group Holdings’.
It will trade under the New York Stock Exchange as ‘TKO’.
The merger between WWE and UFC is being valued at $20 billion. Endeavor CEO Ari Emanuel will be the CEO of TKO Group and Vince McMahon is going to serve as Executive Chairman.
