WWE has entered a multi-year partnership with Twitch.
The company issued a press release on Monday touting the deal and will see the return of a WWE channel to the platform, WWE Superstar channels, along with a companion broadcast for WWE Raw beginning tonight.
In addition to the launch of the channel, WWE will debut today a companion sidecast to Monday Night RAW, bringing the WWE Universe behind the scenes and closer to the in-ring action. The weekly viewing experience will be led by a rotating cast of hosts and will regularly feature appearances by WWE Superstars, unique and exclusive content such as backstage interviews, and more. Viewers can stream the sidecast live every Monday beginning at 8 p.m. ET via https://www.twitch.tv/wwe or the Twitch App.
They added that Twitch will include other WWE live event productions and be an alternate streaming feed for the monthly WWE press conferences after its premium live events.
This past April, Fightful reported that WWE had reached an agreement with Twitch to allow WWE talent back onto the platform and would see a revenue split to include the talents. In 2020, the company issued an edict regarding the ability of performers to monetize their image and likenesses on third-party platforms using their WWE personas.
