NXT scored a strong viewership number in its key demo to kick off 2024 with a special edition of the show.
The New Year’s Evil special from this past Tuesday averaged 768,000 viewers and 329,000 (0.25) in the 18-49 demographic, per Wrestlenomics.
The 18-49 audience was up by 30% from last week’s taped episode and topped all but three editions of NXT in 2023 in that demographic. The overall viewership increased by 15% with both figures representing the highest for NXT since November 7.
Male viewership spiked across the board with men in the 18-49 demo rising from 146,000 last week to 223,000 (its highest mark since “Super Tuesday” last October), males 18-34 growing from 48,000 to 83,000, and men 35-49 up from 97,000 to 140,000.
Female viewership didn’t see the same impact with women 18-49 flat from the week prior, dropping 20% in the 18-34 demo, while increasing 19% in 35-49.
NXT did another solid audience in Canada with approximately 132,000 viewers and 63,000 in the 25-54 demographic – a big increase over last week’s figures of 96,000 and 37,000 respectively and would replace last week’s overall audience as the largest Canadian audience for NXT on Sportsnet 360 of the records we have.
The show was headlined by Grayson Waller replacing Ilja Dragunov against Trick Williams and featured a surprise appearance by Kevin Owens, which led to the ending of the match and Williams winning.
