A Netflix CEO speaks about the deal.
Netflix’s fourth-quarter earnings call took place on 1/23. Earlier in the day, the company formally announced that beginning in January 2025, WWE Raw will be airing exclusively on the platform.
Executives from WWE and Netflix have been making the media rounds to discuss the deal and Netflix co-CEO Ted Sarandos expressed during the earnings call (via Deadline) that WWE is ‘right in the sweet spot’ of their sports business.
If I could raise a single eyebrow at a time, I would lean into the camera with a single eyebrow and do my best Dwayne (referring to The Rock joining TKO Board). (WWE is) right in the sweet spot of our sports business, which is the drama of sport. Think of this as 52 weeks of live programming every year. It feeds our desire to expand our event programming.
He added that WWE content being added to Netflix’s portfolio does not change their sports strategy.
I wouldn’t look at this as any sort of change to our sports strategy.
There was a breaking news edition of Pollock x Thurston to discuss the Netflix-WWE deal in detail and that can be found here.
