Logan Paul’s Prime drink brand continues to invest in the WWE.
It was announced Saturday that Cody Rhodes has become the latest Prime athlete, joining a list of other high-profile sports stars like Patrick Mahomes, Erling Haaland, and Israel Adesanya.
Our first WWE Superstar — Welcome to the PRIME family @CodyRhodes #FinishTheStory pic.twitter.com/i3hrFqrXIK
— DrinkPrime (@PrimeHydrate) April 6, 2024
“Welcome to the PRIME family,” a social media post from the brand said on Saturday. The partnership makes Rhodes the first wrestler to have an agreement with the brand.
Prime is a sponsor of WWE, as well as the UFC and various sports teams. The brand is signing new partnerships at a fast rate. Just earlier this week, the brand revealed deals with NBA’s Toronto Raptors and New York Yankees player Aaron Judge.
In a first for Prime, the company’s logo will be displayed in the WWE ring this weekend during both nights of Wrestlemania 40. The sponsorship is expected to continue into future PLE events as well.
