Paul “Triple H” Levesque is over the moon about WWE’s recent deal with Netflix.
In January, it was announced that Monday Night Raw would move to Netflix in January 2025 on a 10-year, $5 billion agreement. The move will bring Raw fully into the digital age after decades of airing on traditional television.
When asked about the deal on a recent episode of Logan Paul’s “IMPAULSIVE” podcast, Levesque argued that the agreement with Netflix could be seen as a “monumental” deal.
“To me, I think 10 years from now people are going to look at that day that announcement was made, potentially. And I read this in a headline so I didn’t make it up but like. It might be potentially seen as the day cable died,” he said.
Levesque mentioned his surprise that Netflix was interested in talking with WWE, as he had assumed they weren’t interested in working out live sports deals. But he said the process of working out a deal moved along quickly after they first met, and he’s now excited about the partnership that is coming up.
When comparing television programming to streaming, Levesque mentioned the viewing habits of his children.
“I have young kids, they don’t watch anything [on TV] … They only watch cable if it’s the Super Bowl, or a sporting event or something like that,” he said. “And even then, sporting events, a lot of them are on streaming services so they kind of go there to watch them. It’s an interesting thing, it’s an interesting play. How it’s going to work, we’re figuring all that out. We’re crossing the t’s and dotting the i’s now and trying to figure out exactly how this works. How does it all work on a streaming service? How does commercials factor in? What is all of it? We have until January to figure out. It’s exciting and it’s going to be monumental. That, to me, was the deal of all deals.”
Levesque on WWE having in-ring sponsorships: ‘No one likes change’
At Wrestlemania 40 this weekend, something almost unheard of in WWE will happen: A sponsorship will be displayed in the middle of the canvas during the show. Paul’s PRIME drink brand was unveiled as the ring sponsor for all WWE PLE events moving forward, starting with the biggest event of the year.
Levesque acknowledged that some fans aren’t big on the sponsorship deal, but argued that it will be something that most will forget eventually.
“No one likes change,” he told Paul. “And they’re so used to seeing this thing pristine with nothing there. That might get 90 of people [to] hate it. Apparently, they’re going to hate it, they’re going to do all this stuff. But as you said, as you move forward, it’s there. It’s just there. And if you’re watching every single day, if you don’t like it you stop noticing it. But the advertisement of it and the promotion you get out of it is massive.”
