WWE had a successful weekend in Toronto for Money in the Bank as the promotion touted the business metrics achieved over multiple nights.
In a press release, they stated over 45,000 fans attended events at the Scotiabank Arena as well as “Sami Zayn & Friends Do Toronto” last Thursday at the Danforth Music Hall.
WrestleTix’s latest numbers listed the combined tickets distributed for SmackDown, Money in the Bank, and Heatwave at approximately 45,100 tickets distributed and didn’t include the Sami Zayn show. We did not see a ticket estimate for the Danforth Music Hall, which can seat up to 1,500.
The combined attendance led to an arena gate record for WWE in Canada, which would exclude the two WrestleMania events staged at SkyDome/Rogers Centre in 1990 and 2002.
WWE stated that viewership on Peacock increased by 46 percent over the 2023 edition of Money in the Bank to become the most-watched MITB event ever. In Q1 of 2024, Peacock reported 34 million subscribers, and an increase of eight million subscribers from Q3 in 2023 when the last Money in the Bank was held, per Statista. Last year, WWE announced a 17 percent viewership spike over the 2022 show.
Additionally, the company states merchandise sales topped last year’s record-setting amount for Money in the Bank with the top-selling item a Canadian-themed Money in the Bank briefcase. Throughout the week, a store was set up at the Rec Room in downtown Toronto across the street from Rogers Centre and walking distance from the Scotiabank Arena.
From the press release:
WWE®, part of TKO Group Holdings (NYSE: TKO), today announced that Money In The Bank 2024, which featured the surprise announcement of WWE Superstar John Cena’s retirement in 2025, became the highest-grossing WWE arena event in Canada in company history.
In addition to the record-setting weekend, WrestleMania XL: Behind the Curtain has amassed more than 2.3 million total viewers since its July 3 debut on WWE’s YouTube channel. The documentary takes viewers behind the scenes of the chaotic build to WrestleMania XL and features interviews with Dwayne Johnson, Cody Rhodes, Roman Reigns, Seth Rollins and WWE Chief Content Officer Paul Levesque.
“Weekends that bring visitors en masse to our host cities play an important part in our planning process,” said WWE President Nick Khan. “The results are a testament to our Superstars, our creative team led by Paul Levesque, our media & production team led by Lee Fitting and, most importantly, our fans who both attended and created our massive viewership.”
Money In The Bank highlights include:
GATE: Money In The Bank 2024 became the highest-grossing WWE arena event in Canada in company history.
ATTENDANCE: More than 45,000 fans attended the four events running Thursday to Sunday, including the debut of WWE Superstar Sami Zayn’s comedy show, Sami Zayn & Friends Do Toronto, in addition to Friday Night SmackDown, Money In The Bank and NXT Heatwave at Scotiabank Arena.
VIEWERSHIP: Saturday’s show became the most-watched Money In The Bank of all time, with viewership up 46 percent from last year’s record-setting number.
JOHN CENA: WWE Superstar John Cena made international news with his announcement that he will retire from in-ring action following The Last Time Is Now John Cena Farewell Tour in 2025.
MERCHANDISE: In partnership with Fanatics, merchandise sales were up from last year’s record-setting number, with the Canadian-themed Money In The Bank briefcase grabbing the top spot as the best-selling item of the weekend.
FAN HOSPITALITY: Money In The Bank weekend set a revenue record for fan experience packages offered by exclusive partner On Location.
SOCIAL: Cena’s retirement announcement amassed more than 65 million social media views in the first 24 hours, making it WWE’s most-viewed social segment since WrestleMania XL.
