Fans watching WWE SummerSlam on Saturday will notice more advertising on the ring canvas.
WWE and Wingstop announced a deal on Thursday that will see the chicken wing restaurant’s branding on two corners of the mat.
This will be in addition to the Prime Hydration logo that is currently displayed in the middle of the ring during almost every WWE premium live event.
Wingstop will also sponsor the SummerSlam kickoff event on Friday.
Per a press release:
WINGSTOP TO SERVE AS PRESENTING PARTNER OF SUMMERSLAM 2024
STAMFORD, Conn., August 1, 2024 – WWE, part of TKO Group Holdings (NYSE: TKO), today announced that Wingstop (NASDAQ: WING) – the hottest restaurant brand specializing in cooked-to-order chicken wings in bold, distinctive flavors – will serve as the presenting partner of SummerSlam 2024 on Saturday, August 3 at Cleveland Browns Stadium in Cleveland. The partnership includes two corner mat signage placements, marking the first time in company history that the ring canvas will feature this exclusive branding.
In addition to its premiere designation as the presenting partner of SummerSlam 2024, Wingstop will present the SummerSlam Kickoff Event on Friday, August 2 which streams live in the U.S. exclusively on Peacock. The partnership also includes a customized video campaign featuring WWE Superstars Rey Mysterio and Braun Strowman which will air across WWE programming this summer.
“Alongside our partners at Wingstop, we are excited to unlock new branding opportunities from ring mat placements to a unique Presenting Partner campaign,” said Grant Norris-Jones, Executive Vice President & Head of Global Partnerships for TKO.
WWE Superstars Drew McIntyre and Bayley will host a meet and greet at a local Wingstop restaurant in Cleveland at 439 W. Bagley Road in Berea, OH on August 2, from noon to 2 p.m. ET in advance of SummerSlam 2024. They will sign autographs, take pictures with fans and indulge in cooked-to-order, craveable wings and chicken sandwiches, from the most iconic flavors like Lemon Pepper, Mango Habanero and OG Hot, to the newest menu add – Hot Honey Rub.
