Amid the release of a six-part Netflix documentary on him, Vince McMahon has found new PR representation.
McMahon has tapped crisis management firm Edendale Strategies to represent him going forward, as first reported by Dave Meltzer of the Wrestling Observer Newsletter and later confirmed by POST Wrestling.
The hiring comes after a Wrestlenomics and POST Wrestling report confirmed that McMahon parted ways with Sitrick and Company, a firm he hired earlier in the year after a lawsuit alleged him of committing sex trafficking against former WWE staffer Janel Grant.
Edendale Strategies markets itself as a consulting firm “focused on communications counsel and crisis management,” stating that its goal is to help clients “hone and convey their messaging effectively, especially in high-stakes situations where there is little-to-no margin for error.”
Meltzer reported that McMahon’s decision to hire Edendale Strategies came from his belief that the company had a stronger grasp of modern media, including “digital and modern reporting.”
Edendale Strategies was founded in 2018 by Tony Freinberg, who has previously worked as a talent agent at William Morris and in an associate producer role at NBC News, per his Linkedin profile.
Mr. McMahon, an original Netflix documentary directed by Chris Smith, was released on Wednesday. McMahon, despite early participation in the series, claimed that the production used “typical editing tricks with out of context footage and dated soundbites etc. to distort the viewers’ perception and support a deceptive narrative.”
McMahon is still currently facing a lawsuit against former staffer Grant, although the case has been given a temporary “stay” order amid a federal investigation by the Southern District of New York.
