Brian ‘Road Dogg’ James speaks about his roles at WWE, says he’s a creative consultant

Photo Courtesy: WWE

James addresses his current role at WWE.

The latest episode of Insight with Chris Van Vliet was pushed out and it featured a chat with Brian ‘Road Dogg’ James. Along the way, James was asked what his current role is at WWE.

There was a report from PWInsider on 2/15 that James was named the new co-lead writer for Friday Night SmackDown. James said he’s still in charge of the creative for house shows and he’s a creative consultant for television.

I have no idea (what my role is at WWE). I could care less to tell you the truth (he laughed). So really, I’m still in charge of creative of live events. But now we have scaled live events back. Domestically, especially this coming year, we’re gonna find out where our sweet spot is but, a lot of overseas live events coming up this year. There’s huge money there. The business side of things right now are so far beyond what they have ever been before, even Attitude (Era). All that stuff is just putting to shame what the business is doing now with Hunter at the Helmsley. I know, I’m sorry. I’m dad. I’m a granddad.

Honestly dude, I’m a creative consultant. That goes across the board, when it comes to wrestling. I don’t think I could be a creative consultant for I.B.M. (he laughed). But I can do it for WWE, you know?

The aforementioned report noted that James is joining John Swikata in heading up the SmackDown creative writing team.

If the quotes in this article are used, please credit Insight with Chris Van Vliet with an H/T to POST Wrestling for the transcriptions.

About Andrew Thompson 10470 Articles
A Washington D.C. native and graduate of Norfolk State University, Andrew Thompson has been covering wrestling since 2017.