TKO Group Holdings recorded a five percent increase in revenue during the fourth quarter of 2024, per a press release issued by the company this week.
WWE and UFC’s parent company announced Wednesday that they recorded $642.2 million in revenue during the final three-month period of last year, with an adjusted EBITDA of $238.1 million. The company left the quarter with a net income of $47.5 million.
Revenue saw an increase of $28.2 million compared to the final quarter of 2023, an upswing largely powered by gains on the UFC side of the company in recent months.
UFC has seen a $61.1 million (overall $343.9 million) increase in revenue, a result which offset a $32.9 million revenue decrease from WWE (overall $298.3 million).
WWE’s decrease largely came due to a brief media deal the promotion had with the USA Network to broadcast Monday Night Raw in late 2024, an agreement that kept the show on-air during a transitional period but earned the company less than its previous or current broadcast deals.
Last year the promotion agreed to a $25 million, three-month deal that would bridge the gap between a longer-term agreement that expired in September 2024 with USA Network and the 10-year, $5 billion deal they struck with Netflix, which officially started last month. The agreement, which expired at the end of last year, was described on Wednesday as “purely timing related.”
UFC’s large $61 million jump in revenue can be easily explained by a few factors.
The top MMA promotion saw nearly $30 million more in media rights revenue in the third quarter of 2024 in comparison to 2023. It was noted that this increase partially came due to an extra pay-per-view “numbered” UFC card in the fourth quarter of last year compared to 2023.
Notable movement occurred in the live events and sponsorship sectors, which both saw an increase (up $12 million and $9 million respectively). Ticket sales growth for UFC events, plus new sponsors and higher sponsorship fees was attributed to those rises.
While WWE saw a decrease in media rights revenue due to the short-term Raw deal late last year, growth was seen in the promotion’s other sectors. Notably, a $11 million increase in live event revenue and $7 million more in sponsorship money was recorded in Q4.
Overall, TKO announced a revenue of $2.804 billion for 2024 (Adjusted EBITDA $1.251 billion). They are targeting a revenue of up to $3 billion for 2025.
TKO traded at $159.86 per share just before the New York Stock Exchange closed on Wednesday evening.
