WWE reaches ‘multi-year extension’ with toy company Mattel

Image Credit: Mattel

The WWE logo isn’t leaving Mattel’s production line anytime soon.

The famous toy company recently reached a “multi-year extension” for their long-standing partnership with WWE, per a press release issued Monday.

The agreement continues a working relationship that the two companies have maintained since 2010, licensing the manufacturing brand to keep making WWE toys for years to come.

While the crossover between Mattel and WWE is likely best known for the company’s line of action figures, they offer many other products to complement it. The brand also produces playsets (rings and stages), toy championships, and toy cars based on automobiles featured on WWE programming.

Mattel is best known for brands like Barbie, Hot Wheels, and American Girl. They have inked agreements to produce toys for other brands as well, with WWE on a list alongside Minecraft, Star Wars, and many animated Pixar films.

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Jack Wannan is a journalist from Toronto, Ontario, Canada. He writes and reports on professional wrestling, along with other topics like MMA, boxing, music, local news, and more. He graduated from Toronto Metropolitan University in 2023 with a bachelor's degree in journalism. He can be reached at jackwannancanada@gmail.com