WWE applies to trademark the signature Bryan Danielson chant.
On 9/30, WWE made two separate trademark filings for ‘YES YES YES.’ The description(s) reads as follows:
Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment
Clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear; Halloween and masquerade costumes; footwear, namely, shoes, sneakers, slippers, flip flops, boots; headwear, namely, hats, caps; wrist bands; bandanas; championship trophy belts
In an interview with Luke James Chats that was conducted prior to AEW All In, Bryan Danielson revealed that he was contacted by WWE after he filed for the ‘YES’ chant. The company told him that he was infringing.
Danielson responded by saying he’s not trying to sell anyone anything. His manager alerted him that the trademark was available so they made a play for it.
