Monday’s viewership totals for WWE Raw did not paint a positive picture with the program registering its third-lowest average of 2019.
The three-hour show averaged 2,133,000 viewers on the USA Network, which represents a drop of 9% drop from last week. The only episodes of Raw to fall below this number was the June 10th edition (2,125,000) that went against the NBA Finals and the September 9th show (2,130,000) that went against the first Monday Night Football game of the season.
Raw began with 2,326,000 viewers and dropped 8% in the second hour to 2,146,000. The third drop experienced an additional drop of 10% with the show built around the Divorce Court segment involving Rusev, Lana, and Bobby Lashley. Despite the success the segment saw on YouTube, the viewing pattern of the show told a different story regarding people sticking around for the third hour. The final hour of Raw was the fourth-lowest third hour of 2019.
The major loss was seen among female viewership with women 12-34 down 21% from last week’s show and a tune-out of 19% from the first to the third hour. Among women 18-49, they were down 12.5% from last week and down 26% from the first hour of the show to the third hour.
The only key demographic that stayed steady was males 18-49 where they were up 1% from last week but dropped 13% from the first hour to the third. Among 50+ viewership, they were down 8% from last week with a 0.93 over the three hours.
In the main 18-49 demographic, Raw did a 0.72 and was down 4% in that category.
Monday Night Football was less of an excuse this week as the game between the Miami Dolphins and Pittsburgh Steelers only did 9,975,000, which was the least-watched Monday night game of the season and a drop of 8% from last week’s game between the Patriots and Jets.
Here is a breakdown of the key demographics for this week’s Raw with comparisons to last week:
P 18-49: 0.72 (-4%)
F 18-49: 0.49 (-12.5%)
M 18-49: 0.95 (+1%)
P 18-34: 0.50 (-4%)
F 12-34: 0.34 (-21%)
M 12-34: 0.47 (-10%)
P 25-54: 0.85 (-3%)
P 50+: 0.93 (-8%)
