Photo courtesy: AEW
With AEW and NXT loading up their shows this week with Fyter Fest and the Great American Bash, it was NXT with the higher viewership but AEW winning the night in the key demographic.
AEW had a strong rebound after last week’s dismal performance hitting their lowest viewership and 18-49 demographic rating in the show’s history. This week they attracted 748,000 viewers and 0.29 in the key demographic. This represents increases of 18% and 32% respectively.
For the night, AEW finished sixth among all cable programs. AEW trailed Challenge: Total Madness on MTV and four cable news programs.
The viewership total would be AEW’s third-highest since April 1st trailing episodes of Dynamite on May 27th (following Double or Nothing), and June 17th.
NXT’s Great American Bash special that promoted limited commercial interruptions (saved for the second hour of the show) averaged 792,000 viewers and 0.22 in the 18-49 demo. They were up 0.8% in viewers from last week and would be NXT’s second-highest viewership average in 2020.
In the demo rating, they did 0.22, representing an increase of 16% this week and were 13th for the night among cable programs.
AEW saw big increases across the board in the demographics as a rebound from last week’s figures. Females 12-34 led the way with a 37.5% increase, females 18-49 improved by 33%, and the main 18-49 demo was up 32%.
It was back to the usual pattern where AEW won all the key demos except for adults over 50, where NXT owned that category with a 0.40 to AEW’s 0.29.
NXT had a big increase among males 18-49 with a 26% increase, and adults 25-54 were up 18% this week. The big loss was among females 12-34 which dropped by 20%, which was a demo they beat AEW in last week.
Next week will feature night two of Fyter Fest and the Great American Bash. AEW lost its big title match between Jon Moxley and Brian Cage, which has been delayed until July 15th while NXT is heavily pushing the “Winner Take All” match between Adam Cole and Keith Lee.
On July 15th, AEW and NXT will also face competition from UFC with a live Fight Night card on ESPN from Abu Dhabi.
Here is a breakdown of the key demos from Wednesday:
ADULTS 18-49
AEW: 0.29 (+32%)
NXT: 0.22 (+16%)
FEMALES 18-49
AEW: 0.20 (+33%)
NXT: 0.15 (-)
MALES 18-49
AEW: 0.37 (+28%)
NXT: 0.29 (+26%)
ADULTS 18-34
AEW: 0.15 (+25%)
NXT: 0.10 (-)
FEMALES 12-34
AEW: 0.11 (+37.5%)
NXT: 0.08 (-20%)
MALES 12-34
AEW: 0.17 (+42%)
NXT: 0.12 (-8%)
ADULTS 25-54
AEW: 0.33 (+22%)
NXT: 0.26 (+18%)
ADULTS 50+
AEW: 0.29 (+11.5%)
NXT: 0.40 (-5%)
