Dwayne “The Rock” Johnson’s appearance on the first Raw of 2024 led to a big viewership spike.
The Day 1 edition of Raw from San Diego averaged 1,751,000 viewers and 797,000 (0.60) in the 18-49 demographic. (Wrestlenomics)
There was enormous football competition on Monday with the Rose Bowl game between Michigan and Alabama drawing 27,520,000 viewers across ESPN’s platforms and the Sugar Bowl between Texas and Washington averaging 18,621,000 across ESPN’s networks. (Sports TV Ratings)
With last week’s show being a “Best of” episode, we will compare it to the episode from two weeks ago with Raw’s viewership increasing by 12% and the 18-49 audience rising by 27% from the December 18 show.
It was Raw’s largest audience in both categories since November 27 following the Survivor Series and featuring appearances by CM Punk and Randy Orton after their returns.
In the 18-49 demo, this week’s female audience jumped 36% from 184,000 to 251,000 from two weeks ago while males grew from 441,000 to 546,000.
Adults 18-34 grew by 17% with 299,000.
Adults 35-49 were up from 369,000 to 498,000 or 35%. Females in this category saw the largest percentage increase at 56% from the December 18 show.
Wrestlenomics reports that the peak was from 10-10:15 p.m. ET featuring The Rock and Jinder Mahal with 2,154,000 viewers and 1,041,000 in the 18-49 demographic. Those numbers dropped by 27% in the next quarter for the women’s tag match but there was a recovery during the final fifteen minutes for Seth Rollins and Drew McIntyre, which averaged 1,811,000 viewers.
The show had the same impact in Canada with 329,600 viewers and 151,100 in the 25-54 demographic on Sportsnet 360 – its largest audience since November 27. Raw ranked fourth for the night among sports and third in the demo. The Rose Bowl was first in viewership but fourth in the demo among sports on Monday.
